The Face Behind the Brand
NoorD takes its name from Noor, meaning Light, and reflects the belief that clarity makes real change possible. NoorD is an impact and strategic consulting practice that helps leaders and organizations align business goals with social responsibility and inclusion in a way that strengthens both people and long term outcomes.
NoorD was founded by Degmo Daar. Her work is shaped by a lifelong focus on fairness, community, and the belief that people deserve environments where they can participate and be heard. After years of working across sectors and seeing how decisions often miss the people they affect, she built NoorD to support leaders who want change that is responsible, human, and built to last.
VALUES THAT GUIDE NoorD
Clarity
People make better decisions when the work is clear.
This grows through simple language, open dialogue and structures that help people understand what they are working toward.
Responsibility
Inclusion grows when everyone understands their role.
This strengthens when leaders and teams connect their behavior and decisions to the culture they shape every day.
Participation
Culture shifts when people feel involved.
This happens when teams are invited to reflect, share insight and take part in the work through guided sessions and open conversations.
Fairness
Workplaces function better when processes and decisions are fair.
This develops when organizations review their structures and habits so they support equal access and treatment.
Learning
Growth happens when people learn together.
This is supported through sessions that build understanding and give people the tools to sustain long term change.
THE NOORD APPROACH
NoorD works with system aware thinking and participatory methods to bring people into the decisions that shape them.
You understand the forces behind the challenge, you hear the voices affected by it, and you build direction that strengthens trust and long term stability.
Organizational Direction for Inclusive Change
For organizations that need clarity in their culture and inclusion work.
Involve the people
Bring the people affected into the work to gain real insight and trust.
Shape the direction
Move forwad with clarity and a strategy built for long term stability.
